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RESEARCH PAPER
Comparison Study of Advertising Videos of Tourism City Image-Based on the Content Analysis Method
Zhi-qiang Hou 1
 
 
 
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College of tourism, Huaqiao University, Quanzhou 362021, CHINA
 
 
Online publication date: 2017-10-11
 
 
Publication date: 2017-10-11
 
 
Corresponding author
Zhi-qiang Hou   

College of tourism, Huaqiao University, Quanzhou 362021, China
 
 
EURASIA J. Math., Sci Tech. Ed 2017;13(10):6837-6846
DOI: https://doi.org/10.12973/ejmste/78521
 
 
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References (25)
 
KEYWORDS
tourism city image
tourism advertising videos
content analysis method
 
ABSTRACT
Since the mid-1990s, both domestic and international tourism in China has grown rapidly in many destinations. In particular, city tourism plays an important role as a major destination in regional tourism development. To promote tourism, understanding image and promotion has become the key point in the development of regional tourism economy. Tour cities image advertising videos, the most visual description and most vivid illustration, have been one of the most important means in the images advertising videos of city destinations. Based on the internet, this article takes advertising videos of main tour cities in China as research data, acquires methods of movie reviews, and studies the content and techniques of the photographers. Moreover, this author puts forward suggestions on the images advertising videos of tour cities from the angles of subjects, contents and techniques of shooting.
 
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