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RESEARCH PAPER
Discussing the Effect of Service Innovation on Customer Satisfaction Based on Statistics Education – A Case on Qianjiangyue Leisure Farm
1
Anxi College of Tea Science, Fujian Agriculture and Forestry University, Anxi County, Fujian Province, CHINA
Online publication date: 2018-04-14
Publication date: 2018-04-14
EURASIA J. Math., Sci Tech. Ed 2018;14(6):2467-2474
KEYWORDS
TOPICS
ABSTRACT
Service innovation has been constantly emphasized domestically and internationally. The factors of globalization, changing lifestyles, and the transfer of industrial focus indirectly create business opportunities for leisure farms. To attract more customers for surpassing competitors, the cultivated service innovation capability must present uniqueness and match with customer needs. Based on statistics education, this study intends to discuss the effect of leisure farms’ service innovation on customer satisfaction. Employees of Qianjiangyue Leisure Farm, as the research samples, are distributed 330 copies of questionnaire. Total 278 valid copies are retrieved, with the retrieval rate 84%. The research results conclude significant correlations between 1.service innovation and customer satisfaction, 2.statistics education and service innovation, and 3.statistics education and customer satisfaction. According to the results, suggestions are proposed, expecting to assist leisure farms in service innovation and the promotion of customer satisfaction.
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