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RESEARCH PAPER
Empirical Study of the Affecting Statistical Education on Customer Relationship Management and Customer Value in Hi-tech Industry
1
School of Entrepreneurship, Wenzhou University, CHINA
2
Zhejiang Dongfang Polytechnic, CHINA
3
Department of Business Administration, National Central University, TAIWAN
Online publication date: 2018-01-14
Publication date: 2018-01-14
EURASIA J. Math., Sci Tech. Ed 2018;14(4):1287-1294
KEYWORDS
TOPICS
ABSTRACT
Background
Customer resources is getting important when global economic competitiveness becomes serious as well as foreign advanced technology and talents flow more rapidly and become the development mainstream of Customer Relationship Management. Successful statistics education could integrate customer resources and Customer Relationship Management as well as enhance customer acquisition and create profits for higher return on investment. Besides, providing correct product information for suitable customers at proper time could reinforce customer relationship.
Material and methods
Aiming at supervisors and employees in high-tech manufacturers in Hsinchu Science Park, total 500 copies of questionnaire are randomly distributed, and 388 valid copies are retrieved, with the retrieval rate 78%.
Results
The research results conclude significant correlations between 1.statistics education and Customer Relationship Management, 2.Customer Relationship Management and customer value, and 3.statistics education and customer value.
Conclusions
According to the results, suggestions are proposed, expecting to have domestic high-tech manufacturers keep long-term relationship with customers through Customer Relationship Management to further enhance customer value and create the market competitiveness.
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| eISSN: | 1305-8223 |
| ISSN: | 1305-8215 |
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